{"id":4256,"date":"2026-10-06T11:40:22","date_gmt":"2026-10-06T11:40:22","guid":{"rendered":"https:\/\/k-s-gmbh.de\/?page_id=4256"},"modified":"2026-10-06T15:28:04","modified_gmt":"2026-10-06T15:28:04","slug":"alma","status":"publish","type":"page","link":"https:\/\/k-s-gmbh.de\/de\/alma\/","title":{"rendered":"alma"},"content":{"rendered":"
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ALMA KAFFEE & ALMATCHA<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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\u00dcberblick<\/h2>

ALMA Kaffee<\/strong> ist eine in den USA ans\u00e4ssige Specialty-Coffee-Marke, die hochwertigen Kaffee aus Ecuador bezieht und mehrere Standorte in den USA und Ecuador betreibt.<\/p>

ALMATCHA<\/strong>, entwickelt von ALMA Kaffee, ist eine Premium-Matcha-Marke auf Basis von zeremoniellem Matcha aus Japan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Markt: <\/strong>USA<\/p>

Vertriebskanal: <\/strong>Amazon Marketplace & D2C Webseite<\/p>

Scope:<\/strong> eCommerce-Expansion & Markteintritt<\/p>

Status:<\/strong> Aktiv<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Die Herausforderung<\/strong><\/h3>

ALMA Kaffee<\/strong> verf\u00fcgte bereits \u00fcber eine etablierte Offline-Pr\u00e4senz. Die Herausforderung bestand darin, Positionierung, Customer Journey und operative Abl\u00e4ufe in ein wettbewerbsf\u00e4higes eCommerce-Modell zu \u00fcberf\u00fchren, ohne dabei die Qualit\u00e4t und das Markenerlebnis zu verlieren, das Kunden aus den physischen Stores kennen.<\/p>

Gleichzeitig musste ALMATCHA<\/strong>von Grund auf f\u00fcr den internationalen Launch aufgebaut werden. Daf\u00fcr waren eine klare digitale Positionierung, die \u00fcberzeugende Kommunikation von Qualit\u00e4t und Herkunft sowie die Koordination von Sourcing aus Japan, regulatorischen Anforderungen, Lokalisierung, Lieferzeiten und Channel-Setup erforderlich. Besonders herausfordernd war das Sourcing aufgrund der anhaltenden Knappheit an hochwertigem Matcha, die die Lieferantenauswahl einschr\u00e4nkte und den Druck auf Beschaffungsentscheidungen erh\u00f6hte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Unsere Rolle<\/strong><\/h3>

F\u00fcr ALMA Kaffee<\/strong>, hat K&S ein etabliertes Offline-Gesch\u00e4ft in einen skalierbaren eCommerce-Betrieb \u00fcberf\u00fchrt, indem wir die Online-Pr\u00e4senz aufgebaut und gesteuert sowie die Positionierung der Marke f\u00fcr digitale Vertriebskan\u00e4le angepasst haben.<\/p>

F\u00fcr ALMATCHA<\/strong>steuert K&S den Markteintritt ganzheitlich \u2013 von Marktanalyse und Sourcing \u00fcber regulatorische Anforderungen und Lokalisierung bis hin zu eCommerce-Setup und Launch-Umsetzung, zun\u00e4chst mit Fokus auf den US-Markt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Unsere Arbeit<\/h3>

F\u00fcr ALMA Kaffee<\/strong> haben wir die eCommerce-Pr\u00e4senz der Marke aufgebaut und gesteuert und dabei die bestehende Offline-Positionierung in ein digitales Kundenerlebnis \u00fcbertragen, das denselben Fokus auf Qualit\u00e4t, Herkunft und Markenidentit\u00e4t widerspiegelt. Dazu geh\u00f6rten Marketplace-Setup, Listing-Entwicklung, Produktdarstellung, Positionierung und das laufende operative Management.<\/p>

F\u00fcr ALMATCHA<\/strong>umfasst unsere Arbeit die gesamte Launch-Vorbereitung, von Markt- und Wettbewerbsanalyse \u00fcber Lieferantensuche in Japan, Produkt-Compliance, Lokalisierung und Positionierung bis hin zum eCommerce-Setup. Zus\u00e4tzlich koordinieren wir die operativen Anforderungen rund um Warenverf\u00fcgbarkeit, Lieferzeiten und Launch-Planung, um die Marke strukturiert in den US-Markt zu f\u00fchren und anschlie\u00dfend die Expansion nach Europa vorzubereiten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Aktueller Status<\/h3>

Die eCommerce-Aktivit\u00e4ten von ALMA Kaffee\u2019s<\/strong> sind etabliert und werden \u00fcber die digitalen Vertriebskan\u00e4le hinweg laufend gesteuert und optimiert. Bei ALMATCHA<\/strong>sind die grundlegende Marktanalyse, Positionierung und das Sourcing abgeschlossen, w\u00e4hrend Produkt-Compliance, Lokalisierung und die operative Launch-Vorbereitung aktuell umgesetzt werden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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N\u00e4chste Phase<\/strong><\/h3>

Die n\u00e4chste Phase konzentriert sich auf den Launch von ALMATCHA<\/strong>in den USA, den Aufbau stabiler eCommerce-Strukturen und die Optimierung der Performance auf Basis erster Marktdaten. Parallel dazu werden die digitalen Aktivit\u00e4ten von ALMA Kaffee\u2019s<\/strong> weiterentwickelt, w\u00e4hrend die Vorbereitung f\u00fcr die Expansion von ALMATCHA<\/strong>in ausgew\u00e4hlte europ\u00e4ische M\u00e4rkte beginnt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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ALMA KAFFEE & ALMATCHA Overview ALMA Kaffee is a U.S.-based specialty coffee brand sourcing premium coffee from Ecuador, with several stores across the United States and Ecuador.\u00a0 ALMATCHA, developed by ALMA Kaffee, is a premium matcha brand built around ceremonial-grade matcha sourced from Japan. 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