ALMA KAFFEE & ALMATCHA
Overview
ALMA Kaffee is a U.S.-based specialty coffee brand sourcing premium coffee from Ecuador, with several stores across the United States and Ecuador.
ALMATCHA, developed by ALMA Kaffee, is a premium matcha brand built around ceremonial-grade matcha sourced from Japan.
Market: USA
Sales Chanel: Amazon Marketplace & D2C Website
Scope: eCommerce Expansion & Market Entry
Status: Ongoing
The Challange
ALMA Kaffee already had an established offline presence, but its positioning, customer journey and operations had to be translated into a competitive eCommerce model without losing the quality and brand experience customers associated with its physical stores.
At the same time, ALMATCHA had to be built for international launch from the ground up. This required creating a distinct digital positioning, communicating quality and origin effectively online, and coordinating sourcing from Japan, compliance, localisation, lead times and channel setup. Sourcing proved particularly challenging due to the ongoing shortage of high-quality matcha, which limited supplier availability and increased pressure on procurement decisions.
Our Role
For ALMA Kaffee, K&S helped translate an established offline business into a scalable eCommerce operation by building and managing its online presence and adapting the brand’s positioning for digital channels.
For ALMATCHA, K&S manages the market-entry process end to end. From market assessment and sourcing to compliance, localisation, eCommerce setup and launch execution, initially focusing on the U.S. market.
Our Work
For ALMA Kaffee, we built and managed the brand’s eCommerce presence, translating its existing offline positioning into a digital customer experience that reflected the same focus on quality, origin and brand identity. This included marketplace setup, listing development, product presentation, positioning and ongoing operational management.
For ALMATCHA, our work covers the full launch preparation process. From market and competitor analysis to supplier sourcing in Japan, product compliance, localisation, positioning and eCommerce setup. We also coordinate the operational requirements around supply, lead times and launch planning to prepare the brand for a structured entry into the U.S. market and subsequent expansion into Europe.
Current Status
ALMA Kaffee’s eCommerce operations are established and continue to be managed and optimized across its digital channels. For ALMATCHA, the core market assessment, positioning and sourcing work has been completed, while compliance, localisation and operational launch preparation are currently underway.
Next Phase
The next phase focuses on launching ALMATCHA in the U.S., establishing stable eCommerce operations and optimizing performance based on early market data. In parallel, ALMA Kaffee’s digital operations will continue to be developed, while preparations begin for ALMATCHA’s expansion into selected European markets.
